![]() The article delves into sub-concepts such as exponentially better proprietary solutions, dominating a small segment, and then expanding. I have written a separate article providing a thorough explanation of this concept, which you can find here. In fact, some of the well-known modern monopolies were born from this concept, with examples being Apple, Google, and Facebook, among many others. It may seem daunting to envision yourself competing against monopolies, but the reality is that it’s indeed possible. This one is my favorite: The Last Mover Advantage.You may encounter one problem after another, and while pivoting is a harsh reality in startups, it becomes dangerous when you cannot clearly define your vision. ![]() Today’s world is filled with enthusiasts possessing indefinite optimism, which simply doesn’t work. Having worked in a pre-seed start-up from ground zero I can say how close some insights are to reality, a few being: The book offers insightful ideas, highlighting “zero to one” as true innovation derived from creating novel concepts instead of merely iterating existing ones. ![]() The complete name of the book is Zero to One: Notes on Startups, or How to Build the Future and can be found at your nearest Barnes & Noble or on. ![]()
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